# Replicate Labs / Welcome email
Case studyEmail
A welcome that sounds like a coach
A welcome email from the AI coach, inviting new users to set up their account and book an intro call.
Read the case studyThe work
The moments we design
The small pieces of copy that decide whether people feel confident or confused.
- Buttons and calls to action
- Onboarding copy
- Error messages
- Empty states
- Confirmation and success messages
- Forms, labels and hints
- Notifications and emails
- Prompt starters for AI features
- Voice and tone guidelines
- Naming of features and settings
- Content structure and hierarchy
- Content guidelines in your system
The problem
Sounds familiar?
If 2 or more of these ring true, the words need the same care as the screens.
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Selected work
Selected content work
Client case studiesScreens on Dribbble and Behance
# ULookSoGood / iOS
Case studyVoice
A voice for every phase
A voice that blends science-backed advice with positive reinforcement, turning each phase into an opportunity for self-care.
Read the case study# Influencer Marketing AI / Transactions
ScreensMicrocopy
Confirmation copy people can trust
Each step tells people what was created and what to do next.
View on DribbbleProof
“Sevgi transformed U Look So Good from an idea into a product that genuinely connects with women. Her thoughtful approach turned complex concepts into a beautifully simple, emotional experience that defines what our brand stands for today.”
- Upwork Job Success
- 100%
- Regular clients
- 10+
- Recognized by
- Dribbble Select
Ways to start
2 ways to start
Write the words for a new product, or fix the copy in the one you have.
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# New product
Write your product copy
Copy for your key flows, written alongside the design, not after it.
- Voice and tone guidelines
- Copy for key flows and states
- Naming for features and settings
- Copy in your Figma files
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# Existing product
Fix confusing copy
Find the words that slow people down, then rewrite them.
- Copy review of key flows
- Prioritized findings
- Rewritten errors, empty states and buttons
- Content guidelines for your team
01Do you write marketing copy?
Our focus is the words inside the product: buttons, errors, onboarding, empty states and notifications.
02How long does a project take?
It depends on the scope. Once we’ve seen the full picture, we’ll share a rough timeline.
03Can you work in our brand voice?
Yes. We build on your existing voice, or help define one if you don’t have it written down yet.
04Do you write in other languages?
We write in English, and structure the copy so it’s easy to translate later.
05Can you write prompt starters for our AI features?
Yes. Prompt starters, empty states and answer framing are part of making AI features easier to use.
