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Replicate LabsDecember 2024

Replicate Labs UX/UI Redesign: A new UX for a smarter, human-like AI coach

Platform redesign · UX/UI

AI coaching platform dashboard screens
Client
Replicate Labs
Year
2024
Scope
Platform redesign, UX/UI, design system
Platform
Web and mobile

Replicate Labs is an AI learning and coaching platform that helps teams grow with clarity. After years of testing ideas, they found product-market fit in a new direction: an AI coaching companion.

The pivot raised one big question: how do you make an AI coach feel human, not robotic? That is where we came in.

In motion

The whole coaching journey, in one calm flow.

Choosing a coach, video calls, chat, the training lab and progress tracking. Every step was designed as one connected experience.

Coach · Calls · Chat · Training lab · Progress
Replicate Labs coaching dashboard on a laptop, with a weekly plan and a live call with the AI coach

The challenge

Replicate Labs had a strong backend, loyal early users and a bold new vision. But the existing product was not built for the AI coaching model. They needed:

  • A new user journey, built around coaching
  • A look and feel that is personal, confident and calm
  • A flexible design system for a responsive B2B SaaS platform
  • UX that makes AI feel helpful, not overwhelming
Welcome email from AI coach Cate, inviting a new user to set up their account and book an intro call

Our approach

We turned the product into a smart, responsive coaching experience that feels like working with a real mentor, not a machine.

Brand and visual language

A confident, modern look that balances intelligence with warmth.

A new user journey

We mapped the whole experience on how a real coach guides progress: not just the features, but the emotional flow.

A modular design system

One system that scales across web and mobile, ready for fast iteration.

Join-meeting screens for a video call with the coach, on desktop, tablet and mobile
Notifications page with coach updates and learning progress, on desktop and mobile

UX patterns for AI coaching

Simple, human flows for prompts, learning paths, feedback and moments of reflection.

Feedback screens after a call, asking “How did Cate do?” with a rating and a comment box

Responsive by default

Every screen and component works smoothly on desktop and mobile.

Replicate Labs mobile screens: home, SMART goal, weekly plan, learning path and task checklist

The result

  • A fully reimagined core product, built around the new AI coaching model
  • More clarity and confidence for users, thanks to a more human UX
  • A modular system that supports growth and experiments
  • A brand that matches the product’s ambition

We have worked with a number of design and UX experts over the past year and nobody compares to working with Studio Scale. We went hunting for somebody who would care about every tiny detail, every workflow, every edge case, and be able to take a complex and novel idea and convert it to a specific design and plan. The process Sevgi follows is second-to-none, the research phase, the communication with us, the move to Figma, the constant tweaking and obsession over getting every single thing right. The project was ambitious, and we were absolutely blown away by the results. 15 out of 10. Hire her.

James PurseyFounder & CEO, Replicate Labs
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