New features, designed to ship.
We turn product requirements into clear flows and development-ready designs; with the states, edge cases and interaction details your engineers need to build without guessing.
For product teams shipping continuously with limited design capacity.
Selected clients
The problem
A ticket is not a product experience.
The happy path may look simple in a roadmap, but real users arrive with different permissions, data, devices and expectations. When those decisions are left until development, scope grows and inconsistencies reach production.
We work through the feature as a complete user experience before those questions become expensive code changes.
- 01A feature exists on the roadmap but the UX is undefined
- 02Product requirements need to become coherent user flows
- 03Your designer needs senior support or extra capacity
- 04Engineers are blocked by missing states and decisions
- 05A technically complete feature is difficult to understand
- 06A new feature needs to fit an established product and design system
Outcomes
What you get
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01
The complete journey
We design the happy path alongside permissions, errors, loading, empty states, destructive actions and other real-world conditions.
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02
Direct designer–engineer collaboration
We answer questions during development, review the build and help protect the experience through release.
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03
Clearer product decisions
We challenge assumptions, resolve gaps and make tradeoffs visible before the team commits to implementation.
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04
Consistency with the existing product
New patterns reuse and extend your system instead of introducing one-off UI that creates future maintenance work.
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Step 01
Align on the outcome
We review the goal, requirements, constraints, existing patterns and the evidence behind the feature.
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Step 02
Map the behaviour
We define the flow, information hierarchy, rules, permissions and edge cases.
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Step 03
Design and review
We create the UI and prototype important interactions, sharing progress frequently so decisions do not pile up.
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Step 04
Handoff and implementation
We document what matters, work with engineering and review the implemented feature before release.
Deliverables
Everything you need, ready to put into action.
The exact schedule depends on scope, feedback speed and complexity. A focused MVP commonly moves from definition to build-ready design in 3–6 weeks. We will tell you early if the idea needs a different timeline.
- Requirement and UX review
- User flows
- Wireframes where useful
- High-fidelity UI
- Interactive prototype
- Responsive behaviour
- Loading, empty, error and success states
- Permission and edge-case coverage
- Design-system additions
- Developer-ready Figma files
- Implementation support and design QA
Is this right for you?
This service is a strong fit if you:
- Have an existing product,
- Have a product owner and engineers ready to build,
- Need senior design thinking or reliable delivery to move the feature forward.
Not the right starting point?
For an ongoing stream of product work rather than one defined feature, see Product Design Subscription.
Product design subscription
Yes. We can begin with a PRD, user stories, tickets or a less formal brief. We will identify missing decisions before moving into detailed UI.
Yes. We start with the patterns you already have and introduce new components only when the feature genuinely needs them.
Yes. Depending on the engagement, we can join planning, reviews and engineering handoffs while keeping most design communication async.
Yes. Handoff is not the end of the work. We answer implementation questions and review the build so important details survive into production.
More ways we help
Other ways we can help
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01
For products with traction
Fix the flows that leak revenue
Onboarding, checkout, activation… We redesign the journeys where users drop off, and measure the difference.
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02
For pre-launch founders
MVP design, 0 → 1
We turn your idea into a clear, usable product you can test, pitch to investors, or hand to engineers, typically in 3–6 weeks.
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04
For teams without in-house design
Your design team, weekly
A senior design partner embedded in your workflow; Slack, async video, weekly deliveries. Pause or cancel anytime.
2 client slots open
Bring us the feature that keeps slipping.
In a free 15-minute call, we will review the goal, identify the main UX risks and suggest the clearest way to move it toward release.