From answers to product questions

Feedback turned into next steps.

We organize NPS and survey feedback into patterns, cautions and clear product questions, so your team knows what to look at next.

Example
npsQ2Q3
DetractorsPassivesPromoters
themes · mentions
Setup takes too long41
Love the weekly summary28
Missing integrations17
“I gave up before I connected my calendar.”“The weekly summary saves me an hour.”“I need it to work with HubSpot.”“I gave up before I connected my calendar.”

The work

The moments we design

How we turn a pile of answers into something your team can act on.

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The problem

Sounds familiar?

If 2 or more of these ring true, the feedback is there. It just needs organizing.

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Selected work

Selected feedback work

Screens on Dribbble and Behance

# Replicate Labs / Call feedback

Rating and feedback flow after a coaching call: How did Cate do?

ScreensFeedback

Feedback at the right moment

A short rating and feedback flow right after each AI coaching call.

View on Dribbble

Proof

“Their process is thorough and detailed, and they cover every angle.”

Dean Levitt · Co-Founder, LiteSite
Upwork Job Success
100%
Regular clients
10+
Recognized by
Dribbble Select

Ways to start

2 ways to start

Analyze one round of feedback, or set up a loop.

  • # One round

    Analyze your feedback

    Turn one round of NPS or survey answers into clear patterns and questions.

    • Themes and patterns
    • Quotes for each theme
    • Cautions about the data
    • Product questions to explore
  • # Ongoing

    Set up a feedback loop

    Design the survey and prompts, then review each round with your team.

    • Survey and prompt design
    • Analysis of each round
    • Trends over time
    • Ideas for design and testing

FAQ

Questions founders ask

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See all questions

01Which tools do you work with?

An export from any survey or NPS tool works, even a spreadsheet of answers.

02How long does a project take?

It depends on the scope. Once we’ve seen the full picture, we’ll share a rough timeline.

03How many answers do we need?

Even a small set is useful. We point out where the sample is too small to draw firm conclusions.

04Is this statistical analysis?

No. We organize qualitative feedback into patterns and questions. Statistical validation is scoped separately.

05What do we get at the end?

A short summary of themes, supporting quotes, cautions and the product questions worth exploring next.

Related capabilities

Explore all capabilities

Product-data review

The evidence you already collect, turned into design priorities.

UX audits

Usability issues in your product, turned into clear priorities.

A/B test design support

Clear hypotheses turned into variants your team can test.

Conversion and activation improvement

Better steps from first visit to sign-up, purchase and repeat use.

Send us the feedback nobody has read.

A rough idea is a fine place to start. We’ll get back to you within 24 hours.

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