The work
The moments we design
How we learn from the people you’re building for.
- Interviews
- Contextual observation
- Diary studies
- Recruiting participants
- Current tools and workarounds
- Pain points and needs
- Personas and jobs to be done
- Clustering what we hear
- Insights and opportunities
- Survey follow-ups
- Testing early ideas
- A clear product direction
The problem
Sounds familiar?
If 2 or more of these ring true, it’s time to talk to users.
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Proof
“The process Sevgi follows is second-to-none, the research phase, the communication with us, the move to Figma, the constant tweaking and obsession over getting every single thing right.”
- Upwork Job Success
- 100%
- Regular clients
- 10+
- Recognized by
- Dribbble Select
Ways to start
2 ways to start
Research a new idea, or a product that isn’t landing.
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# New idea
Learn before you build
Understand how people work today before designing anything.
- Interviews with your audience
- Needs and workarounds
- Insights and opportunities
- Short findings report
-
# Existing product
Find out why
Learn why people struggle, stall or leave, from the people themselves.
- Interviews with users
- Patterns and quotes
- Opportunities by impact
- Short findings report
01Who are the participants?
People who match your audience. We can include recruitment or work with participants provided by your team, and agree on the approach before we start.
02How long does a project take?
It depends on the scope. Once we’ve seen the full picture, we’ll share a rough timeline.
03How many people do you talk to?
Usually 5 to 10 per group. That’s often enough to see clear patterns.
04Do you use our existing research?
Yes. Existing interviews, surveys and support notes come first, so we only research what’s missing.
05What do we get at the end?
A short report with patterns, quotes, insights and the opportunities they point to.